{"id":1414,"date":"2019-11-06T12:27:00","date_gmt":"2019-11-06T10:27:00","guid":{"rendered":"https:\/\/lekane.fi\/?p=1414"},"modified":"2020-05-27T13:08:25","modified_gmt":"2020-05-27T10:08:25","slug":"7-mittaria-verkkoasiakaspalvelun-mittaamiseen","status":"publish","type":"post","link":"https:\/\/lekane.fi\/en\/7-mittaria-verkkoasiakaspalvelun-mittaamiseen\/","title":{"rendered":"7 metrics for measuring online customer service"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1414\" class=\"elementor elementor-1414\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18af6f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18af6f78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d530089\" data-id=\"d530089\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13b60fdf elementor-widget elementor-widget-text-editor\" data-id=\"13b60fdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<div><span style=\"font-size: 14px;\">Is your company planning to introduce a customer service chat or are you wondering how to get more out of the chat service you already have? \n\nMeasuring customer service chat is often overlooked&nbsp;<br><\/span><span style=\"font-size: 14px;\">In this blog article, we've collected 9 sample metrics to help you measure the efficiency and effectiveness of your online customer service.<\/span><\/div><div>\n<h3><span style=\"font-size: 14px; color: rgb(49, 86, 109); font-family: Montserrat, sans-serif;\">Number of chat conversations<\/span><\/h3>\n<p style=\"font-size: 14px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 14px;\">The number of customer service chats is one of the most common things measured when it comes to  online customer service. While it provides a good overview, it is not a sufficient indicator in itself.<\/span><span style=\"font-size: 14px;\">&nbsp;<\/span><\/p>\n<p style=\"font-size: 14px; font-style: normal;\"><span style=\"font-size: 14px;\"><b>Number of conversations completed \/ most popular tags<\/b><\/span><\/p>\n<p style=\"font-size: 14px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 14px;\">Tagging a customer service chat is the process of assigning categories or keywords to the conversations that have taken place with specific topic tags. Subject tags can be, for example, sales, complaints or appointments. This makes it easier to keep track of the types of conversations that customer service is having.<\/span><\/p>\n<p style=\"font-size: 14px; font-style: normal;\"><span style=\"font-size: 14px;\"><b>Average duration of chat conversations<\/b><\/span><\/p>\n<p style=\"font-size: 14px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 14px;\">In customer service, time is of the essence. Customer service agents should be able to serve customers in the best possible way and still be able to do so quickly enough. It is therefore important for online customer service to try to monitor the duration of chat conversations and set goals for the average duration of a conversation.<\/span><\/p>\n<p style=\"font-size: 14px; font-style: normal;\"><span style=\"font-size: 14px;\"><b>Response time<\/b><\/span><\/p>\n<p style=\"font-size: 14px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 14px;\">The speed with which a customer service agent responds to a customer's request to chat has an impact on both the number of abandoned chat conversations and customer satisfaction.<\/span><\/p>\n<p style=\"font-size: 14px; font-style: normal;\"><span style=\"font-size: 14px;\"><b>Number of resolved cases<\/b><\/span><\/p>\n<p style=\"font-size: 14px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 14px;\">The goal of customer service chat is not just to have a nice chat with customers, but to help them and solve any problems they may have. It is therefore important to measure in particular the percentage of customer service cases that are resolved during the first contact or conversation. For example, if certain situations cannot be resolved during the first conversation, and the customer has to contact customer service again, it is worth investigating whether this is due to company policy or practice.<\/span><\/p>\n<p style=\"font-size: 14px; font-style: normal;\"><span style=\"font-size: 14px;\"><b>Number of conversations leading to a purchase<\/b><\/span><\/p>\n<p style=\"font-size: 14px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 14px;\">Do you know how many customer service conversations become a lead to the sales department or even a direct sale? If not, we recommend you find out.<\/span><\/p>\n<p style=\"font-size: 14px; font-style: normal;\"><b><span style=\"font-size: 14px;\">Customer satisfaction<\/span><\/b><\/p>\n<p><span style=\"font-size: 14px;\">The ultimate goal of customer service is to improve customer satisfaction. Especially in a customer service event, such as a chat conversation, it's a good idea to ask for customer feedback. One good tool for this is the Net Promoter Score (NPS), which is commonly used to measure customer experience.<\/span><\/p>\n<\/div>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Onko yrityksesi suunnitelmissa asiakaspalveluchatin k\u00e4ytt\u00f6\u00f6notto tai pohditko, miten saada jo k\u00e4yt\u00f6ss\u00e4 olevasta chat-palvelusta enemm\u00e4n irti? Asiakaspalveluchatin mittaaminen j\u00e4\u00e4 helposti v\u00e4hemm\u00e4lle huomiolle.&nbsp;Ker\u00e4simme t\u00e4h\u00e4n blogiartikkeliin 9 esimerkkimittaria, joiden avulla voit mitata verkkoasiakaspalvelun tehokkuutta ja tuloksellisuutta. Chat-keskusteluiden m\u00e4\u00e4r\u00e4 K\u00e4ytyjen asiakaspalvelukeskusteluiden m\u00e4\u00e4r\u00e4 on yleens\u00e4 yksi yleisimpi\u00e4 verkkoasiakaspalvelun mittareita. M\u00e4\u00e4r\u00e4 antaa toki hyv\u00e4n yleiskuvan, mutta se ei itsess\u00e4\u00e4n ole riitt\u00e4v\u00e4 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/lekane.fi\/en\/7-mittaria-verkkoasiakaspalvelun-mittaamiseen\/\"> <span class=\"screen-reader-text\">7 metrics for measuring online customer service<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":13,"featured_media":1328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Mittaria verkkoasiakaspalvelun mittaamiseen - Lekane<\/title>\n<meta name=\"description\" content=\"Millaisten mittareiden avulla voit kehitt\u00e4\u00e4 ja johtaa modernia digitaalista asiakaspalvelua? 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